Branding for the Virgin Atlantic Airways Recognition Awards ‘Inspired’. Celebrating outstanding members of staff.
Incorporating ‘red’ into the copywriting strengthens both the campaign and the brand.
The idea became easily adaptable across a whole range of deliverables.
‘RED’ was given further relevance using the strapline Recognising Excellence & Dedication.
VAA_Recognition_5.jpg
A futuristic styling was created for an EY Robotics Campaign.
Although called 'Robotics', promoting transactional automation was the primary function. So it was necessary to move away from cliche 'robot' images and give the division a human, yet futuristic appearance.
Styling for a diversity / inclusivity campaign for EY. 
'I'm in' was the campaign title. This became an expandable messaging platform – I'm included, I'm involved, I'm inclusive.
One of a series of poster promoting diversity within EY. 
As the campaign was addressing gender, sexuality, race and age the use of imagery was extremely important. A more metaphoric approach was adopted to highlight diversity across the organisation.
Each of the communications focussed on a different aspect of the campaign.
Sometimes internal comms allow for the use of more creative concepts and visuals, that adhere to guidelines, but would not be appropriate for external communications.
The initial campaign was supported by 'case study' communications.
Campaign for K-Mix – a range of appliances from Kenwood. The campaign was focussed on the individuality of the user and how the device can enhance their kitchen experience.
'Be yourself' was the overarching campaign, supported by secondary headlines – 'Be confident'. This supported the idea of personal choice, you can create what you want with your particular product.
The products come in a colourful range. The imagery and the creative were developed to reflect this.
As the campaign has a social media aspect, the imagery was given an 'Instagram' filter.
Single page ad – focusing on a specific market, weddings.
Instore point of sale
Facebook page based on the campaign creative.
Identity for an internal data security campaign for Zurich.
The 'IS' of the identity starts a series questions relating the everyday security of the office
Campaign poster - the identity becomes in integral part of the campaign message.
Campaign poster
Campaign poster
For Canon's European digital print event – designs for skateboards where required. These where digitally printed and personalised on the exhibition stand, to demonstrate the capabilities of their flat-bed printers. A range of colourful, eye-catching
Detail from a skateboard designed for a Canon print industry event.
The manga inspired skateboard on the exhibition stand. These boards where individually personalised as give-aways.
Pop-Art inspired skateboard created for Canon Europe.
Ice lolly skateboard created for Canon Europe.
Ice lolly and skull designs
Some of the boards on the stand.
Skull skateboard created for Canon Europe.
Graphic 'Damien Hurst' inspired skateboard created for Canon Europe.
The Damien Hurst board on the stand.
A name and adaptable graphic style was required for the event. A highly visual, strongly photographic design was produced, to demonstrate the high quality print. Half-pipes and ramps were printed on the stand which incorporated the design.
For an international print industry event, an urban fashion boutique was created to demonstrate Canon's large scale printing capabilities– this styling was adopted across a huge range of deliverables.
The graphic language needed to be mostly photographic to show the high quality achievable on the new range of large scale flat-bed printers.
The strong diagonals and juxtaposed imagery created a distinctive look-and-feel. Instore point of sale – an example of a counter top display.
An adaptable graphic language gives an highly effective style, whilst allowing individual items to have an unique design.
Direct Mail
Pop-up exhibition stands
Invitation
A detail from The Friary spring & summer campaign. A kaleidoscope design was created, made from products available in the stores situated in The Friary shopping centre.
A fresh colour palette was adopted, to capture the feeling of Spring and Summer. This styling was used on-site in the shopping centre, in advertising and online.
The kaleidoscope design created for The Friary Christmas campaign. Featuring items available in the stores.
One of a number of posters created for The Friary Centre Christmas campaign. Individual designs were produced for fashion, gifts, accessories and children.
The campaign included 48 sheet billboard ads, on-site poster, press-ads and web-banners.
The series of posters show how the kaleidoscope changes with the different products included.
Another on-site poster in the campaign.
A fractal, kaleidoscope pattern was introduced. This could be used as a background, or a graphic to hold messaging.
After a successful Christmas campaign, I was asked to develop a '365' styling to be used between promotional campaigns, which should visually link to the established kaleidoscope design. 
Development of the web styling.
EY required designs for their experience centre, a network hub where meetings could be held or new clients could be entertained. A name was needed, along with a design that would compliment the space. 
Momentum was chosen to symbolise motion, the idea of the experience centre being integral to your business moving forward. The styling used ambient landscape in motion, calming in appearance and purposefully not the usual business image.
Another concept was called 'Space', Where interesting crops where utilised, symbolised a 'space to breathe' where the area around an individual is as important as they are.
An advertorial for 'Space' the experience centre.
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